Old Spice ‘Mr. Wolfdog'

For Wieden & Kennedy Portland and Procter & Gamble we helped a wild animal reach the pinnacle of success by becoming the Chief Director of Marketing for Old Spice. The “Mr. Wolfdog” campaign was a completely immersive social marketing campaign that fired on every single cylinder imaginable. On a Monday morning we took over all of Old Spice’s social channels (FB, Twitter, YouTube, etc) with messages from Wolfdog. Then each day featured more and more content, including a series of How To Films, an eye contact website www.teachmetojob.com , and many live streaming stunts via Google Hangouts, uStream and Xbox Live. Minivegas handled all content for this campaign including website and banner ad creation in addition to live action production, post, and animation. For the live events, we created a WebGL application that tracked Wofldog’s movements and allowed us to turn his “speech collar” into an audio reactive piece of software. With a toolbox of video elements, cables, adapters, and caffeine, we were able to control Wofldog’s every movement and live interact with Old Spice’s fans for 5 days until the corporate world got it’s best of Wolfdog and he went his own way. This was a perfect mix of our capabilities and a great brand to work with, whose fans are the best of the best. Put it all over your armpits and body…. Old Spice.