Bol.com ‘Singstarr'

Bol.com, a Dutch online retailer for video games, was in need of a commercial that could get a little attention, and Etcetera Amsterdam had a great idea for them. We’d been itching do some cool creature work while taking one of the most annoying dance songs from the last 10 years and laying it to waste, so it was a perfect fit for us. The key to this spot was in creating believable video game creatures and that’s where we spent a good amount of our attention. We developed these creatures from scratch, did all the rigging, modeling and animiation that helped us successfully create a spot that became a viral sensation.