Phillips ‘Morning People'

Together with Tribal DDB, Media Monks, and Keytoon we worked to create content for a Facebook quiz that would help people determine what kind of a morning person they are. Phillips was marketing their new Wake Up Light and in doing so challenged users to a 21 day wake-up challenge. Our part of this campaign had us directing these little videos that would portray one of the seven types of morning people out there after the quiz was taken: The Grump, The Grunter, The Snoozer, The Zombie, The Corpse, The Early Bird or The Chirpy. In working with Keytoon Studios we created some playful worlds in which our heros to live in, and made people realize how to be better with the morning sun.