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In preparation for the Asian Games starting September 19, 2014, 361 have released a tongue-in-cheek campaign featuring Olympic Swimmer Sun Yang. The Asian Games will see Sun Yang face his chief opponent, the Korean swimmer Park Tae-hwan. In the series of 4 commercials, Sun Yang pokes fun at Park Tae-hwan telling him with a cheeky smile 'Don't Let Me Win Too Easy', 'Do you think you’re more handsome or I’m more handsome? and 'I know the Swimming Stadium is even named after you…So what'. To ensure that the viewers appreciate the series is all meant in good fun, we see Sun Yang making fun of his own swimming super star status by wearing flippers, babies swimming floaties and lying on a giant blow up pool toy, as he delivers his lines. Sun Yang even speaks some of lines in Korean. His poor Korean makes Sun Yang appear even more humble, making this a light hearted and humorous campaign with a difference.
In preparation for the Asian Games starting September 19, 2014, 361 have released a tongue-in-cheek campaign featuring Olympic Swimmer Sun Yang. The Asian Games will see Sun Yang face his chief opponent, the Korean swimmer Park Tae-hwan. In the series of 4 commercials, Sun Yang pokes fun at Park Tae-hwan telling him with a cheeky smile 'Don't Let Me Win Too Easy', 'Do you think you’re more handsome or I’m more handsome? and 'I know the Swimming Stadium is even named after you…So what'. To ensure that the viewers appreciate the series is all meant in good fun, we see Sun Yang making fun of his own swimming super star status by wearing flippers, babies swimming floaties and lying on a giant blow up pool toy, as he delivers his lines. Sun Yang even speaks some of lines in Korean. His poor Korean makes Sun Yang appear even more humble, making this a light hearted and humorous campaign with a difference.
Aveo’s new heart warming campaign tells the story of a couple’s first 33 days of marriage - their first fight, visiting the parents, coming home and date night. The aim of the campaign is to take Aveo away from its previous masculine image and create more emotional resonance with viewers. The couple’s heart warming stories help illustrate Aveo as a boutique car that brings us the possibility of a new dream life.
Aveo’s new heart warming campaign tells the story of a couple’s first 33 days of marriage - their first fight, visiting the parents, coming home and date night. The aim of the campaign is to take Aveo away from its previous masculine image and create more emotional resonance with viewers. The couple’s heart warming stories help illustrate Aveo as a boutique car that brings us the possibility of a new dream life.
Aveo’s new heart warming campaign tells the story of a couple’s first 33 days of marriage - their first fight, visiting the parents, coming home and date night. The aim of the campaign is to take Aveo away from its previous masculine image and create more emotional resonance with viewers. The couple’s heart warming stories help illustrate Aveo as a boutique car that brings us the possibility of a new dream life.
Aveo’s new heart warming campaign tells the story of a couple’s first 33 days of marriage - their first fight, visiting the parents, coming home and date night. The aim of the campaign is to take Aveo away from its previous masculine image and create more emotional resonance with viewers. The couple’s heart warming stories help illustrate Aveo as a boutique car that brings us the possibility of a new dream life.
Imagine if everything in life was easy, effortless, and done in the blink of an eye? This fun, energetic and tightly choreographed piece illustrates how effortless life is for multitasking professionals using the Lenovo X1 - the perfect partner in their jam packed lives.

When filming the commercial, to create the 'magic moments' in a way that felt real and believable, we used in-camera techniques such as wires and choreography rather than CGI.

The Tribe team had a great time producing this film with Ogilvy Beijing.
What would it be like if kids ruled the fashion world? This unique perspective follows a miniature fashion designer throughout her day of castings, photo shoots, editorial meetings and catwalk shows. With her young army of fashionistas, the kids show us what their ideal fashion world would be. 361 released this special campaign to launch their first kids wear range.
361 Kids Wear, decorates childhood with 'vogue'.
'Wisdom and Beauty is something every woman is born with'. Featuring rising film star Jing Tian, SIYANLI's new branding commercial shows us in an elegant and artistic way how true and confident beauty shines from within – from inside to outside??.
Directed by Thomas Wommelsdorf, the 3D animation for this spot was undertaken in Germany with Schönheitsfarm and the online completed with PO Shanghai.
'Living with With Passion' is the basis for BMW's latest brand campaign. The campaign saw the Tribe team travel to 4 major cities in China, documenting 14 people from very different backgrounds including sporting personalities, engineers, pilots and other people 'living with passion'. The result was 6 films that are being used across a variety of platforms. Featured here is a Directors Cut overviewing the campaign.