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In preparation for the Asian Games starting September 19, 2014, 361 have released a tongue-in-cheek campaign featuring Olympic Swimmer Sun Yang. The Asian Games will see Sun Yang face his chief opponent, the Korean swimmer Park Tae-hwan. In the series of 4 commercials, Sun Yang pokes fun at Park Tae-hwan telling him with a cheeky smile 'Don't Let Me Win Too Easy', 'Do you think you’re more handsome or I’m more handsome? and 'I know the Swimming Stadium is even named after you…So what'. To ensure that the viewers appreciate the series is all meant in good fun, we see Sun Yang making fun of his own swimming super star status by wearing flippers, babies swimming floaties and lying on a giant blow up pool toy, as he delivers his lines. Sun Yang even speaks some of lines in Korean. His poor Korean makes Sun Yang appear even more humble, making this a light hearted and humorous campaign with a difference.
In preparation for the Asian Games starting September 19, 2014, 361 have released a tongue-in-cheek campaign featuring Olympic Swimmer Sun Yang. The Asian Games will see Sun Yang face his chief opponent, the Korean swimmer Park Tae-hwan. In the series of 4 commercials, Sun Yang pokes fun at Park Tae-hwan telling him with a cheeky smile 'Don't Let Me Win Too Easy', 'Do you think you’re more handsome or I’m more handsome? and 'I know the Swimming Stadium is even named after you…So what'. To ensure that the viewers appreciate the series is all meant in good fun, we see Sun Yang making fun of his own swimming super star status by wearing flippers, babies swimming floaties and lying on a giant blow up pool toy, as he delivers his lines. Sun Yang even speaks some of lines in Korean. His poor Korean makes Sun Yang appear even more humble, making this a light hearted and humorous campaign with a difference.
In preparation for the Asian Games starting September 19, 2014, 361 have released a tongue-in-cheek campaign featuring Olympic Swimmer Sun Yang. The Asian Games will see Sun Yang face his chief opponent, the Korean swimmer Park Tae-hwan. In the series of 4 commercials, Sun Yang pokes fun at Park Tae-hwan telling him with a cheeky smile 'Don't Let Me Win Too Easy', 'Do you think you’re more handsome or I’m more handsome? and 'I know the Swimming Stadium is even named after you…So what'. To ensure that the viewers appreciate the series is all meant in good fun, we see Sun Yang making fun of his own swimming super star status by wearing flippers, babies swimming floaties and lying on a giant blow up pool toy, as he delivers his lines. Sun Yang even speaks some of lines in Korean. His poor Korean makes Sun Yang appear even more humble, making this a light hearted and humorous campaign with a difference.
In preparation for the Asian Games starting September 19, 2014, 361 have released a tongue-in-cheek campaign featuring Olympic Swimmer Sun Yang. The Asian Games will see Sun Yang face his chief opponent, the Korean swimmer Park Tae-hwan. In the series of 4 commercials, Sun Yang pokes fun at Park Tae-hwan telling him with a cheeky smile 'Don't Let Me Win Too Easy', 'Do you think you’re more handsome or I’m more handsome? and 'I know the Swimming Stadium is even named after you…So what'. To ensure that the viewers appreciate the series is all meant in good fun, we see Sun Yang making fun of his own swimming super star status by wearing flippers, babies swimming floaties and lying on a giant blow up pool toy, as he delivers his lines. Sun Yang even speaks some of lines in Korean. His poor Korean makes Sun Yang appear even more humble, making this a light hearted and humorous campaign with a difference.
In this new campaign for Oreo, we let our imaginations fly and escape to a world of 'wonderful sharings'. Viewers are invited to see things from a different angle and open our hearts and minds. Through the act of sharing, Oreo encourages us to create new levels of joy and make the world a better place.
The catchy song leading us through the commercial is sung by popstar Gary Cao Ge.
To create this colourful animation adventure, Tribe worked with animation company XYZ Studios in Melbourne. XYZ's lead animator/director on this piece was Stephen Watkins. XYZ are represented exclusively by Tribe for the Greater China market.
Aveo’s new heart warming campaign tells the story of a couple’s first 33 days of marriage - their first fight, visiting the parents, coming home and date night. The aim of the campaign is to take Aveo away from its previous masculine image and create more emotional resonance with viewers. The couple’s heart warming stories help illustrate Aveo as a boutique car that brings us the possibility of a new dream life.
Aveo’s new heart warming campaign tells the story of a couple’s first 33 days of marriage - their first fight, visiting the parents, coming home and date night. The aim of the campaign is to take Aveo away from its previous masculine image and create more emotional resonance with viewers. The couple’s heart warming stories help illustrate Aveo as a boutique car that brings us the possibility of a new dream life.
Aveo’s new heart warming campaign tells the story of a couple’s first 33 days of marriage - their first fight, visiting the parents, coming home and date night. The aim of the campaign is to take Aveo away from its previous masculine image and create more emotional resonance with viewers. The couple’s heart warming stories help illustrate Aveo as a boutique car that brings us the possibility of a new dream life.
Aveo’s new heart warming campaign tells the story of a couple’s first 33 days of marriage - their first fight, visiting the parents, coming home and date night. The aim of the campaign is to take Aveo away from its previous masculine image and create more emotional resonance with viewers. The couple’s heart warming stories help illustrate Aveo as a boutique car that brings us the possibility of a new dream life.
Imagine if everything in life was easy, effortless, and done in the blink of an eye? This fun, energetic and tightly choreographed piece illustrates how effortless life is for multitasking professionals using the Lenovo X1 - the perfect partner in their jam packed lives.

When filming the commercial, to create the 'magic moments' in a way that felt real and believable, we used in-camera techniques such as wires and choreography rather than CGI.

The Tribe team had a great time producing this film with Ogilvy Beijing.